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Lucien-Marc Vallun has over 10 years’ experience as a Marketing Manager in the Consumer Goods and Retail sectors. Most recently, he was National Marketing Manager for one of Europe’s biggest multi-national Electronics manufacturers. It was there that Lucien deepened his expertise in consumer communication and activation, managing the complete marketing process; from product sourcing, introductions and launches to brand management, product activations, and ‘call-to-action’ in-store events. He has great insight into consumer behavior and has developed meaningful relationships with both short and long lead print media, as well as national electronic media platforms. Lucien is a firm believer in the efficacy of new and social media platforms and has used these to great effect in consumer activations.
Having developed a wealth of experience in these environments, Lucien has returned to his corporate communications roots, armed with a unique understanding of the requirements and complexities of consumer marketing, and the challenges faced by marketing managers. Lucien understands that nature of customer/consumer relationship management has evolved and is at the forefront of creating new strategies and concepts with which to address this evolution.
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